SEO + PPC ENGINE / BUILT FOR LAW FIRMS

STOP CHASING LEADS. START SIGNING RETAINED CASES.

CobraClicks is the client acquisition engine for law firms tired of unqualified leads, unpredictable caseloads, and agencies that hide behind vanity metrics. We build SEO authority and PPC pipelines that bring you high-value, signed cases — not tire-kickers.

Bar-Compliant Marketing
No Long-Term Contracts
90-Day Performance Guarantee
// THE BRUTAL TRUTH

IF YOUR FIRM RELIES ON REFERRALS & LUCK,
YOU DON'T HAVE A BUSINESS — YOU HAVE A HOBBY.

Unpredictable Caseloads

One month you're slammed. The next, you're refreshing inboxes. Random word-of-mouth is not a growth strategy — it's a gamble.

Garbage "Leads" From Agencies

You're paying $80–$300 per "lead" who ghosts, doesn't qualify, or already hired another firm. Volume metrics ≠ retainers signed.

Invisible in Local Search

If you're not in the Google 3-Pack for your practice area + city, your competitors are quietly absorbing every motivated client in your market.

Ad Budget Set on Fire

Broad match keywords. Untracked calls. No negative lists. No call-only campaigns. Your money is bleeding into Google's pocket — not yours.

// THE COBRACLICKS ENGINE

TWO WEAPONS. ONE SYSTEM.
BUILT TO DOMINATE YOUR MARKET.

We don't sell impressions. We don't sell clicks. We engineer retained cases through a paired SEO + PPC system that compounds month after month.

HIGH-VALUE CASES NOW

PPC THAT SIGNS CASES — NOT JUST CLICKS

Google Ads, LSAs (Local Service Ads), and Meta campaigns engineered for intent. We target motivated, in-market plaintiffs and defendants — not curious browsers.

  • Google Local Service Ads (Google-Screened badge)
  • Call-only & high-intent search campaigns
  • Conversion-engineered landing pages per practice area
  • Call tracking + recording + intake scoring
  • Negative keyword sculpting (weekly)
  • Meta retargeting for top-of-funnel nurturing
Avg. ROAS: 6.2x – 11.4x Time to first case: 14–30 days
LOCAL SEARCH DOMINATION

SEO THAT OWNS THE MAP PACK

We rank you in the Google 3-Pack and the top organic positions for the keywords that bring signed clients — not vanity traffic. Long-term equity, not rented attention.

  • Hyperlocal city + practice-area page architecture
  • Google Business Profile optimization & review velocity
  • Authority backlink campaigns (legal directories + PR)
  • Technical SEO: Core Web Vitals + schema markup
  • Topical content built by legal writers, edited by attorneys
  • Monthly rank + traffic + conversion reporting
Avg. Org. Lift: 240–410% / 12mo Map Pack: Top 3 in 4–7 mo
THE FULL ENGINE

When SEO + PPC run together, the math breaks in your favor.

Paid traffic fuels SEO data. SEO drops your cost-per-case. Brand search compounds. The result: a predictable, defensible client acquisition machine — not a lead lottery.

Get The Engine Built For My Firm
// PROOF, NOT PROMISES

REAL FIRMS. REAL CASES.
REAL REVENUE.

PERSONAL INJURY / TEXAS
0%

Increase in signed PI cases within 9 months of launching the SEO + LSA stack.

"We went from 6 retained cases a month to 31. We had to hire two paralegals."
CRIMINAL DEFENSE / FLORIDA
$0M

Tracked retainer revenue from CobraClicks PPC campaigns in 14 months.

"First agency that actually understood call-only campaigns. ROI obvious by month 2."
FAMILY LAW / CALIFORNIA
#0

Map Pack ranking in 3 metro areas for "divorce attorney near me" — held 11 months.

"Our calendar is booked 3 weeks out. We finally stopped buying from lead vendors."
MASS TORT / NATIONWIDE
0

Qualified intakes generated in a 6-month Camp Lejeune + Roundup campaign.

"They're the only marketing partner we trust with mass tort spend at scale."
TRUSTED BY FIRMS ACROSS
TEXAS FLORIDA CALIFORNIA NEW YORK GEORGIA ILLINOIS ARIZONA NEVADA
// THE 90-DAY ROADMAP

HOW WE TURN YOUR FIRM INTO
A CLIENT-SIGNING MACHINE.

01

Firm Growth Audit

We deconstruct your current SEO posture, ad accounts, intake process, and competitor landscape. You get a full roadmap — yours to keep, even if we never work together.

Week 1
02

Engine Build-Out

We build (or rebuild) your landing pages, Google Business Profile, ad accounts, tracking, and content architecture. Everything bar-compliant. Everything conversion-engineered.

Week 2–4
03

Launch & Optimize

Campaigns go live. We monitor calls, intake quality, cost-per-case, and rankings daily. Weekly optimizations. Monthly strategy reviews with a real human — not a CSM script.

Week 4–12
04

Scale & Dominate

Once the unit economics work, we pour fuel on the fire — new cities, new practice areas, new channels. Your CAC drops. Your LTV climbs. You stop competing on price.

Month 4+
// WHY COBRACLICKS

WE'RE A LAW-FIRM EXPERT.

Every dollar of our R&D, every case study, every playbook — it's all built around one thing: signed retainers for law firms. We don't take dentists. We don't take e-com. We don't get distracted.

Talk To A Strategist

Bar-Compliant By Default

We know state bar advertising rules. No reckless claims. No compliance landmines.

We Track Retainers, Not Leads

Every call recorded, scored, and tied back to ad spend. You see exactly what's working.

No 12-Month Lock-Ins

Month-to-month after the build. We earn the relationship every 30 days — like a good firm earns a client.

90-Day Performance Guarantee

Hit our agreed KPIs in 90 days or we work for free until we do. Skin in the game, every campaign.

// COMMON QUESTIONS

EVERYTHING YOU'RE ABOUT TO ASK.
ANSWERED.

How fast will I see signed cases?

PPC and LSAs typically deliver qualified calls within 14–30 days of launch. SEO compounds — meaningful map pack movement in 60–120 days, dominant rankings in 6–9 months. We give you both: cash flow now, equity later.

What's the minimum monthly budget?

We recommend a minimum of $5K/mo in management + a working media budget appropriate to your market. PI in a major metro looks very different from estate planning in a tier-3 city. We'll model it on your strategy call.

Do you guarantee a certain number of cases?

No ethical agency can guarantee outcomes the way bar rules forbid you to. What we DO guarantee: KPI milestones (cost-per-qualified-call, ranking targets, intake volume). Miss them in 90 days? We work free until we hit them.

Will you work with my existing marketing person?

Absolutely. We slot in as a specialist channel partner or run the whole engine — your call. Many of our clients have an in-house marketing director we report to weekly.

Is this bar-compliant in my state?

Yes. We've executed campaigns in 30+ state jurisdictions. We review every ad, landing page, and review-gen workflow against your state bar's advertising rules. Your General Counsel can approve everything before launch.

What happens on the strategy call?

45 minutes. We audit your market, your competitors, your current channels. You leave with a custom growth model — projected cases, costs, and timeline. Free. Yours even if you never hire us.

// FIRM GROWTH STRATEGY CALL

45 MINUTES TO A
CUSTOM CASE-FLOW BLUEPRINT.

Walk away with a written growth model — projected case volume, cost-per-case, channel mix, and 90-day roadmap. Yours to keep, even if we never work together.

  • Full competitor map pack & PPC audit
  • Custom case-flow projection for your practice area
  • Intake & conversion bottleneck diagnosis
  • 90-day growth roadmap (yours to keep)
Only 5 strategy calls accepted per week. We take on a maximum of 3 new firms per month to protect existing clients' market share.

    BOOK YOUR GROWTH CALL

    No pitch. No pressure. Just numbers.

    Your information is confidential. We respond within 1 business day.

    Book Strategy Call